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Tracking & Cookies

Cookie Policy

How we use cookies and tracking technologies to improve your experience.

Last Updated: July 21, 2026

This Cookie Policy explains what cookies are, how we use them on the PivotAI website, and your choices regarding cookie usage. By continuing to use our website, you consent to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

1.1 Types of Information Stored

Cookies typically contain:

  • An identifier (a unique string of characters)
  • The name of the website that created the cookie
  • The expiration date of the cookie
  • Data about your preferences and activities on the website

2. Types of Cookies We Use

We use several types of cookies for different purposes:

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as:

  • Security and authentication
  • Load balancing and website performance
  • Remembering your login session
  • Storing your cookie preferences

Essential cookies cannot be disabled as they are necessary for basic website functionality.

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use them to:

  • Count page visits and traffic sources
  • Understand how pages are used
  • Identify popular content and features
  • Improve website performance and user experience

2.3 Functional Cookies

These cookies allow the website to remember choices you make and provide enhanced, personalized features. They enable:

  • Remembering your language preferences
  • Storing your location and time zone settings
  • Personalizing content and advertisements
  • Remembering your form inputs and preferences

2.4 Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They track:

  • Pages you visit across different websites
  • Your advertising interests and preferences
  • Conversion and click-through rates
  • Effectiveness of marketing campaigns

3. Specific Cookies We Use

The following table details the specific cookies we use on our website:

Cookie Name Purpose Type Duration
session_id Maintains your login session and security preferences Essential Session
cookie_consent Stores your cookie preferences and consent choices Essential 1 year
_ga Google Analytics - Tracks website usage and user behavior Analytics 2 years
_gid Google Analytics - Distinguishes unique users Analytics 24 hours
_gat Google Analytics - Throttles request rate to limit collection Analytics 1 minute
language_pref Remembers your preferred language selection Functional 1 year
theme_pref Stores your theme preferences (light/dark mode) Functional 1 year
__utma Google Analytics - Tracks first visit and session data Analytics 2 years
__utmb Google Analytics - Tracks current session Analytics 30 minutes
__utmz Google Analytics - Tracks traffic sources Analytics 6 months
_fbp Facebook Pixel - Tracks advertising and conversions Marketing 90 days
_fbc Facebook Pixel - Tracks clicks from Facebook ads Marketing 90 days
LinkedIn Insight LinkedIn Analytics - Tracks professional engagement Marketing 1 year

4. Third-Party Cookies

4.1 Social Media Cookies

We integrate social media platforms that may set their own cookies:

  • Facebook: For social sharing and advertising analytics
  • LinkedIn: For professional networking and lead generation
  • Twitter: For sharing content and engagement tracking

4.2 Analytics Services

We use third-party analytics services that may set cookies:

  • Google Analytics: Website traffic and user behavior analysis
  • Microsoft Clarity: User session recording and heatmaps
  • Hotjar: User experience and feedback collection

4.3 Advertising Networks

We work with advertising partners who may set cookies for:

  • Targeted advertising based on your interests
  • Measuring advertising effectiveness
  • Showing relevant ads across different websites

Third-party cookies are subject to the respective third party's privacy policies. We encourage you to review their policies.

5. How We Use Cookies

We use cookies for the following purposes:

5.1 Website Functionality

  • Enabling secure login and authentication
  • Maintaining your session across pages
  • Remembering your preferences and settings
  • Ensuring website security and preventing fraud

5.2 User Experience

  • Personalizing content and recommendations
  • Remembering your language and region settings
  • Optimizing website performance and speed
  • Providing responsive design features

5.3 Analytics and Research

  • Understanding how visitors use our website
  • Identifying popular content and features
  • Measuring website performance and errors
  • Improving user experience and functionality

5.4 Marketing and Advertising

  • Delivering relevant advertisements
  • Measuring campaign effectiveness
  • Tracking conversions and engagement
  • Retargeting visitors with relevant content

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences
  • Learn more about each cookie type

6.2 Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Set preferences for specific websites
  • Receive notifications when cookies are set

6.3 Mobile Device Settings

On mobile devices, you can manage cookies through:

  • Device settings and privacy options
  • Browser settings on your mobile browser
  • Privacy settings in mobile applications

6.4 Opt-Out Links

You can opt out of specific tracking services:

  • Google Analytics: Google Analytics Opt-Out
  • Facebook Ads: Facebook Ad Preferences
  • LinkedIn: LinkedIn Ad Preferences

Please note that blocking or deleting cookies may affect your experience on our website, and some features may not function properly.

7. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, our website does not respond to DNT signals from web browsers.

However, you can still control tracking through:

  • Your browser's cookie settings
  • Opting out of specific analytics services
  • Using privacy-focused browser extensions
  • Managing your advertising preferences

8. Data Retention

Cookie data is retained for different periods depending on the type of cookie:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain on your device for a set period (e.g., 1 day, 1 month, 1 year)
  • First-Party Cookies: Set by our website directly
  • Third-Party Cookies: Set by external services and subject to their retention policies

9. Security

We take security seriously and implement measures to protect cookie data:

  • Secure Transmission: Cookies are transmitted over secure HTTPS connections
  • HttpOnly Flag: Prevents JavaScript access to reduce XSS attacks
  • Secure Flag: Ensures cookies are only sent over encrypted connections
  • SameSite Attribute: Protects against cross-site request forgery

While we implement security measures, no method of data storage is 100% secure. We recommend using secure browsers and keeping your software updated.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of material changes by:

  • Posting the updated policy on this page
  • Updating the "Last Updated" date at the top of this policy
  • Sending an email notification for significant changes
  • Displaying a notice on our website when you visit

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

11. Additional Information

11.1 Related Policies

This Cookie Policy should be read together with our:

  • Privacy Policy - How we collect, use, and protect your personal information
  • Terms of Service - The terms and conditions governing your use of our services

11.2 Contact Us

If you have questions or concerns about our use of cookies, please contact us using the information provided below.

12. Contact Us

Cookie Preferences & Questions

Email: privacy@pivotdigitalmedia.com

Subject Line: Cookie Policy Inquiry

Response Time: Within 30 days

Company Information

Company Name: PivotAI (Pivot Digital Media)

Address: Mumbai, Maharashtra, India

Email: satish@pivotdigitalmedia.com

Phone: +91 XXXX XXXX XX

If you have any questions about our Cookie Policy or wish to exercise your rights regarding cookies, please don't hesitate to contact us. We are committed to being transparent about our use of cookies and respect your privacy choices.

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